• Silver Gen Holdings is an investment and operating platform focused on the 55+ "Silver Generation"

  • Empowering the Silver Generation

    We build companies across life transitions, health, wellness, technology, housing, and leisure that empower older adults to live vibrant, independent, and fulfilling lives.

    Our hands-on, long-term approach scales purpose-driven brands designed for this fast-growing demographic.

  • Market Opportunity

    Population Increase

    By 2030, 71.6mm Americans will be 65+ (20.7% of the total population)

    Industry Growth

    Senior Living industry is projected to grow by 4%+/year ($805 billion by 20030)

    Market Size

    Valued at $5.5 trillion in 2023, expected to reach $8.5 trillion by 2032

    Consumer Spending

    50+ consuer base boasts significant spending power.

    Home Ownership Decline

    Baby boomer households expected to decrease from 32mm to 23mm by 2035

    Innovation

    Companies are increasingly designing products and services that cater to older adults

  • What We Do

    At Silver Gen Holdings, we specialize in creating investment strategies that cater specifically to the needs and goals of the 55+ demographic. Our expert team is dedicated to helping you navigate the complexities of retirement planning and wealth management. Investment Strategies What We Do Silver Gen Holdings is an investment and operating platform dedicated to the 55+ "Silver Generation."

    We Invest

    Backing selective growth stage companies with strong alignment to aging well and living life fully after 55.

    We believe in the power of community. Silver Gen Holdings actively engages with organizations and initiatives that support the well-being and interests of the Silver Generation, ensuring that our investments contribute positively to society. Community Engagement What We Do Silver Gen Holdings is an investment and operating platform dedicated to the 55+ "Silver Generation."

    We Acquire

    Purchase and scale existing businesses with proven models and untapped growth potential in the "Silver" market.

    Our approach is centered on personalization. We provide tailored advice and services that reflect the unique circumstances of each client, helping you achieve financial security and peace of mind in your golden years. Personalized Services What We Do Silver Gen Holdings is an investment and operating platform dedicated to the 55+ "Silver Generation."

    We Launch

    Creating new ventures from the ground up to address critical gaps and emerging trends in the sector.

  • Vertical Interests and Deal Criteria

    Silver Gen Holdings targets investments and acquisitions that empower older adults to live better, healthier, and more engaged lives. The primary focus is on companies leading the shift in aging, health, and lifestyle for the 55+ demographic.

    Investment & Acquisition Focus

    Target Sectors:

    • Aging in Place Technologies & Home Modifications: Businesses delivering smart home solutions, remote health devices, mobility aids, and home accessibility upgrades to enhance independence and safety for seniors.
    • Consumer/Health & Wellness: Providers of tailored nutrition, fitness programs, proactive health management, and technology-enabled mental health or social engagement services.
    • Active Aging & Lifelong Learning: Community programs, education platforms, and leisure/travel companies designed for engaged, active older adults seeking purpose and new experiences.
    • In-Home Care: High-quality, non-medical care, holistic support, or specialized services enabling seniors to age comfortably at home.

    Acquisition Criteria (does not apply to growth capital investments):

    Minimum revenue: $5 million

    EBITDA: $1mm-$5mm

    For acquisitions, our preference is for established businisses with proven models, growth potential, potentially franchisable and strong market alignment within the Silver Generation economy.

  • Portfolio Companies

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    Transition Franchise Brands

    Transition Franchise Brands creates and operates service-focused franchise brands designed to assist the aging population and their loved ones through significant life transitions. Founded by Matt Paxton, a recognized expert with over 25 years of experience in downsizing and estate management, the company builds franchise concepts that make life transitions easier for older adults, whether aging in place or moving to retirement communities. Their franchises leverage deep industry expertise, extensive relationships, and national reach to support seniors in managing estate clearance, relocating, and other key services tied to aging. Transition Franchise Brands combines veteran leadership, a compassionate mission, and scalable franchise systems, positioning itself as a growing, impactful operator in the eldercare franchise space.

    Clutter Cleaner-SC

    Clutter Cleaner specializes in simplifying and managing estate cleanouts, home downsizing, and move management with compassion and expert guidance. Founded by Matt Paxton, the company helps families navigate the often challenging process of sorting through a lifetime of belongings when transitioning to a new home or downsizing. Their services include estate cleanouts, downsizing and organization, asset liquidation, move management, home sale preparation, and corporate relocation support. Clutter Cleaner is experienced in handling these projects virtually or on-site, using efficient and transparent processes to maximize value and provide peace of mind to clients. The company also emphasizes respect, care, and support throughout the transition to make it a positive experience for seniors and their families.

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  • The Silver Gen Team

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    Andy Brusman

    CEO

    • 30+ year career in investment banking and private equity
    • Industry experience includes Sports, Media, Entertainment, Consumer, Health/Wellness & Tech Services
    • Advised or invested in over $1 billion (enterprise value) of deals
    • Investor in Maverick Healthcare
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    Michael Marshall

    CFO

    • 30+ years of accounting & private equity experience
    • Senior Partner and CFO with The Halifax Group, a private equity firm with ~$1.5B under management; invested in 40+ companies totaling ~ $6B in total transactions
    • Previous investments include Meineike, Papa Johns franchisee and Caring Brands
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    Ken Doyle

    CIO

    • 30+ years of private equity experience
    • Senior Partner with The Halifax Group, a private equity firm with ~$1.5B under management; invested in 40+ companies totaling ~ $6B in total transactions
    • Previous investments include Meineike, Papa Johns franchisee, Caring Brands and Maverick Healthcare
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    Seth Gregg

    President

    Clutter Cleaner SC

    • 30+ year career in investment & commercial banking and Associations
    • Previous experience includes running a franchise for Rent A Wreck
    • Association work includes serving as COO of The Club Foundation (part of CMAA)

  • Connect With Us

    1350 Chuck Dawley Boulevard, Unit B, Mount Pleasant, SC 29464

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